Over the past few years, sustainability has become a central issue in debates surrounding the environment, the economy and society. The fashion industry, which is a significant part of the global economy, is now at the forefront as one of the most damaging industries in the environment. The production of fabrics, the production of clothes and their marketing require a lot of use of resources and a high emission of greenhouse gases, which feed the global greenhouse. For example, for every kilogram of cotton clothes produced, 3.6 kg of CO2 are emitted and 6,000 liters of water are used.
However, in recent years, a positive fluctuation is also seen when more and more companies realize the need to change their ways of operating for the sake of protecting the environment. ÉTERNEL, a company specializing in the sale of used luxury clothing, is a prominent example of this. The company operates in accordance with the principles of the circular economy, an approach in which items are not thrown away after one use, but are recycled and sold again and again. Thus, not only do you reduce waste and carbon dioxide, but you also support sustainability and reduce negative impact on the environment.
Along with the environmental benefits, there are also economic and social benefits. The circular model allows customers to purchase luxury items at lower prices, while contributing to the community and the environment. By doing so, ÉTERNEL is not only an effective solution to the environmental problems involved in the industry, but also opens up new possibilities for consumers to participate in a conscious and responsible manner in the fashion market.
Thus, the transition to a circular economy and a focus on sustainability are not only a matter of preserving the environment, but also a matter of economic and social innovation that changes the face of the industry.