The most sustainable garment is the one that already exists. This is not just a slogan, but a basic principle in the circular economy, a concept that is starting to gain momentum in the global fashion industry. Instead of producing new items, recycling existing items can significantly reduce the accompanying environmental impact.
According to various studies, buying and selling existing clothes can prevent up to 90% of emissions related to production processes in the fashion industry. Any act of buying or selling a second-hand item is actually an act of conserving resources and reducing waste.
ÉTERNEL, a platform for selling used luxury clothing, is leading this revolution among consumers who wish to combine fashion with environmental responsibility. The company offers an effective solution for those consumers who want to perform well but also act well for the planet. Every item sold or bought through ÉTERNEL helps the company's goal to inspire a widespread circular economy and create a future of sustainable fashion.
The emphasis on sustainability in the fashion industry not only preserves natural resources, but also strengthens awareness of environmental problems and opens a path for deeper social change. As more companies and consumers join this circle, it will be possible to see a real and significant change in the way we consume fashion.