Noa Kedem, 34 years old from Tel Aviv, graduated from Shankar and I have a great love in life: fashion.
All my life I researched, studied and worked in the world of fashion from the sales floors to dressing the greatest talents in Israel.
I took part in amazing projects and worked in the field of marketing, styling and public relations.
During my career I learned about all sides of the fashion and textile industry in the world: those that are more pleasant to hear and those that are much less so.
After a deep thought and understanding that the fashion industry that I love and appreciate the most is the second largest in air pollution in the whole world I realized that it is possible to do things a little differently.
If you, like me, appreciate good and quality fashion and dream of a luxurious item that will accompany you for life.
I invite you to purchase and enjoy your favorite items at reasonable prices and take a small step for our world - because it cannot be replaced by any newer model.
To make available top brands and fashion houses, vintage and second-hand and first-hand items from previous seasons to the Israeli clientele.
All items are 100% authentic. Some are second hand and some are first hand from previous seasons.
Each item is carefully selected with deep thought for the value of the item and the Israeli target audience.